Old Fashioned Local Marketing Works Again! Especially for Trainers and Local Fitness Studios! Because nobody is doing it.

Easy and effective local marketing Tips for Trainers and Local Fitness Studios to get more clients are closer than you think. There was a time when Facebook, Instagram, and Yelp didn’t exist. Marketing was done the old-fashioned way with placed advertising, radio, TV, and flyers. This is local lead generation and its very effective. Each tip is a touchpoint that works in creating a lasting impression of awareness for the local Trainer or Local Fitness Studio and their marketing efforts.

Here are 5 local marketing tips on that really work especially for local fitness trainers and studios.

1. Signage

2. Promo Items

3. Flyer

4. Email Marketing

5. Community Websites

Signage – Good signage and branding goes a long way. It becomes a touchpoint that burns into the mind of your consumers. If you are lucky enough to have an outdoor retail presence, then window or wall signs are super valuable. I recently put two large signs on one of my Chiropractor client’s windows on a street corner that hit 10,000 eastbound eyeballs on a busy day. See Pic 1. The total cost was $1100. $100 for the graphic design and $1,000 for the printing and installation. This has been up for 6 months and has shown an increase in traffic to the practice and the website. 100 feet away is a small billboard by Lamar with a monthly rental of around $1800 per month. See Pic 2. The local marketing value proposition on this Is a home run.

Flyers/street marketing – Now we are going old school. When I was a little kid, I worked for the local Christmas tree lot every year. I was given a stack of flyers and I would go to all the parking lots and put the flyers on the windows of the cars while people shopped. Because it was Christmas and people would buy a tree in a certain window, it was extremely effective with a crazy short time frame on the ROI. This still works very well for chiropractors especially if you have other services such as massage and acupuncture. It’s a very simple process just print up your flyers online then hire a worker to distribute the flyers and voila! You have reached a crazy amount of very local people for very little money.

Another very effective hack with coupons is reciprocal flyer exchanges. Especially with dry cleaners, smoothie shops, chiropractors, and vitamin stores. These businesses are a great place to advertise. A large portion of your local target demo goes to these businesses, take advantage of it.

Promo Items. Promo items work very well especially if you integrate a call to action message onto the promo item. Think about pizza place refrigerator magnets. They were really effective. What are some great and inexpensive promo items for Trainers and Local Fitness Studios?

  • Ice Packs
  • Key Chains
  • Re-usable stink bags
  • Face masks

All of these items can be made inexpensively and branded with a call to action. They can be easily included in the flyer/street marketing campaigns. The promo items are a great way to keep your message alive and generate another lead generation touchpoint.

Community Websites. This is a little digital but still an old school tactic. Community websites especially now with the Covid-19 outbreak are a perfect place to drive some awareness and even a little traffic. You can use a promo item such as a face mask to tell people you care about their well-being and that anyone can stop in and pick up a 5 pack of face masks for friends or families. This idea is another good promo piece for other local service businesses that don’t compete directly with you.

The Action partner is here to help you find the best resources for information, products, and services to help you achieve your goals. Feel free to reach out to us directly for any additional information or help.


Will the CBD Oil for Pain, Anxiety and Sleeplessness Craze Continue?

Yes, and it’s going to be much bigger than you think!

The CBD craze is not just a passing quick fix for progressive and enterprising entrepreneurs. So, jump in and stake your claim now before it’s too late. The expected CBD market growth rate is expected to be 20 Billion by the year 2024 according to one of the leading cannabis industry analytics firms, BDS Analytics.

WOW! Now let’s ditch the SEO and talk turkey. What does this mean to regular people like you and me. It means we are going to see this stuff everywhere and in everything. As of the date of this article CBD is NOT allowed as an ingestible additive or an ingestible supplement, period and end of story. Why? Because the FDA says so. Wait, I see Instagram adds every day for CDB water, so how can it be illegal? Good question. It’s not illegal in that sense. It’s not allowed, and those entrepreneurs are ignoring the FDA in order to gain a foothold and stake their claim in the wild west that is CBD because there really are not any penalties and they are smart.

Once the FDA rules in favor of letting CBD be an additive and they will, the CBD craziness will really start. You can learn more about the FDA and CBD here with this article from Hemp Industry Dailey. This news source has great insights and is a daily must-read if you are interested in the business of CBD.

The farmers and oil producers are already digging in and these are going to be your first superstars of the cannabinoid oil industry. The next group is going to be the unknown companies that become the Coke and Pepsi of CBD. FYI these currently do not exist. The opportunity for us regular people to make money with CBD is in the CPG category. The CPG of your choice is where the smart, clever and brave stand to really make it big. Food, beverage, cosmetics, and nutraceuticals are big categories with big upside.

Investing in CBD stocks is probably a very good bet also. I looked at the 1st Quarter 2019 growth rates of some of the top CBD companies and they were off the charts ridiculous. Take a look at the following companies 2019 Q1 reporting’s.

Charlotte’s Web  2019 Q1 Earnings and Review

CBDMD2019 Q1 Earnings and Review

CURALEAF2019 Q1 Earnings and Review

ELIXINAL2019 Q1 Earnings and Review

CV Sciences2019 Q1 Earnings and Review

How to participate in the CBD gold rush without going full Cheech and Chong.

  1. Try it you might like it! You need to understand it first so jump in.
  2. Do your research and invest. This is your best bet for getting the next Starbucks for next to nothing. Starbucks is at $96 today, I just checked.
  3. Sell your house and become the CBD version of Red Bull. By the way Mr. Dietrich Mateschitz is the owner of Red Bull and he is one tough entrepreneur.
  4. Be an Entrepreneur and figure a way to make it happen without selling your house. The opportunity is amazing so what are you willing to risk?

About the author – Darren Capik has been content creator, marketing specialist and writer for 15 years in the health and wellness space. His passion for helping people in all aspects of media production and marketing flows through in the expert industry coverage he provides. In addition to writing for online sources, Darren also provides technical consulting services for businesses of all sizes.