The Action PartnerCreative Communications and Marketing
The Action PartnerOur philosophy – We believe Brands have a story to tell, to communicate, connect and identify with their audiences through earned media, creative content and digital marketing. We spend our days listening to and engaging in online conversations that help our client’s brands. Our creative social media campaigns, including promoted content will help grow and address your audiences in new ways. We believe in engagement over bullhorns. We listen, we respond, we engage.
Our strength is helping small companies and startups create their brand story. It is the creative that will drive your brand growth. Facebook and Google data have both confirmed that a majority (80%) of your marketing success has to do with your brand and story, not tech and tools.
Facebook has incredibly powerful ad targeting strategies that deliver powerful results. With the addition of Google ads, you can make a clear path for new customers using search to find you over your competition. We help you to use Facebook and Google ads to develop a long lasting and seasoned set of winning ads that are hyper targeted and effective.
Social media platforms, blogs and viral promotion are critical meeting points. In this new age of marketing and PR, building digital communities and establishing and ongoing, intimate dialogue is a powerful influence, and social media serves as a great opportunity for testing and risk-taking. A brands social media efforts must live seamlessly as a part of the broader marketing and PR strategy, with a tailored brand-specific voice across all mediums.
Our goal is to create visual stories that inspire your audience. No other medium captures sight, sound and brand narrative with the interactivity of hyper targeting the human response. If you aren’t making optimal use of visual media as part of your marketing strategy, your brand message isn’t reaching as far as it could. Our content creation strategies are designed to increase engagement and build brand recognition quickly and effectively.
We engage influencers and analysts to help brands grow and stay relevant. We help B2B companies get buy-in from the analysts who affect buyers opinions. And we help B2C companies break through with YouTube, SnapChat and Instagram influencers who reach younger audiences more effectively.
Strong SEO strategies are a must. We design strategies to establish your brands authority and credibility in the world of organic growth. We use data analytics to measure, learn and optimize results.
Earned media in top outlets across the key verticals. Great relationships with all the key media outlets. We look at the whole picture to get the right mix to drive results. From magazines, broadcast, digital, trades and influencers. We work to give your brand story its best pitch get that earned coverage that builds with the outlets.
Influencers are not just for Instagram. Industry events are important and being seen and heard is its own influence. We help you get on that stage, great panel, camera and in front of that camera and microphone.
With a constantly evolving media landscape it can be challenging for brands to get noticed. Our modern media recipe of video based story telling, maximized SEO, organic social media, paid social media amplification, influencer integrated sponsorships and earned media respect is the solution. We merchandise the story directly to the audiences that matter.
